Finding A New President With The Right Banking Qualities Is Not A Major Challenge According To Bradesco’s Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi is the man people in the banking industry talk about when Bradesco is part of a financial conversation. Trabuco Cappi is a veteran banker with several notches on his banking belt. Cappi is the new Chairman of the Board, but he still is the CEO and president of the bank until the board names his successor. Trabuco Cappi and outgoing chairman Lázaro de Mello Brandão are a banking team that challenges other banking teams in a non-confrontational way. Lázaro de Mello Brandão is probably the most recognized banker in Brazil thanks to his 74-year banking career with Bradesco. He knows how to manage the bank’s assets, and he consistently helps the bank put billions of dollars on its bottom line.

But he’s turning over the top position as chairman to Luiz Carlos Trabuco Cappi because Cappi is ready to take over. Cappi has to leave the CEOs office because of his age. The age cap for Bradesco CEOs is now 67, and Cappi is a year past that age. But the former head of the bank’s insurance division, and the man who put the HSBC acquisition together, as well as a new online banking program, is not too old be the Chairman.


Cappi was president of the insurance division for six years. The board gave him the CEO position in 2009, and for the last eight years, he has given the bank more than just a cushy bottom line. He is the man other bankers call when they need advice, and he is the 48-year bank veteran that helps Brandão expand the reach of the bank every year. In short, Luiz Carlos Trabuco Cappi is Bradesco in the banking world. He’s the man that Wall Street investors believe in, and he’s the man that sets the tone for the 106,000 Bradesco employees. Finding a new CEO that can step into Trabuco Cappi’s shoes is not a tough challenge, but it is a challenge Cappi accepts with a smile on his face. Cappi is smiling because a member of his inner circle of executives will replace him. All seven executives have impressive portfolios, and they all know what makes Trabuco Cappi tick. In other words, the men have a professional relationship with Cappi that goes beyond typical boss and employee interaction. Each executive gives Cappi 100 percent in their respective departments, and that is one reason the bank put $4.6 billion on the bottom line in 2016. According to Cappi on, the 2017 net income will be just as strong if not stronger.

Finding Cappi’s replacement is turning the bank into a rumor factory, according to some Bradesco employees. Bank employees in the more than 5,300 local branches have a favorite candidate, and the IT department has their favorite too. But the human resource department, investment division, risk management division, loan division, and the insurance division all have a favorite candidate. The men on the list are the heads of those departments. Josué Augusto Pancini is operations chief. Mauricio Machado de Minas is the IT specialist, and Andre Cano is the human resource manager. Domingos Figueiredo Abreu is in charge of lending, and Octavio de Lazari heads up the bank’s insurance division. Marcelo Noronha is in charge of investments, and Alexandre da Silva Glüher is the risk management VP.

It’s a tight race because all the men have the experience to be the new CEO, but there are a couple of favorites. Marcelo Noronha is one of the favorites and Octavio de Lazari is another. But they all have strong banking relationships, and they all know how to work with Trabuco Cappi and vice-chairman Carlos Alberto Rodrigues Guilherme.

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